Masthead Video
A brand-awareness ad format appearing in the top of webpage, the video ad-on autoplays with sound off by default. Great alternative of Youtube Masthead for all local publishers.
HIGHLIGHTS
- Support 6-second sticky option where publishers allow.
- Support video with auto-play mode
- Support mobile interaction based on device movement capability
- Maximize user reach with huge inventory from all local publishers
- Best fit for branding or product launching
SPECIFICATION
Name
Masthead Video
Format
JPG, PNG, GIF, HTML5, MP4
Aspect Ratio
16:9
Resolution Banner Standard
970x250
Video Length
6s, 15s, 30s
Video_Size
≤ 3Mb/ 15s, ≤ 6Mb/ 30s
Banner Size
≤ 200KB
Sound
Sound off by default
Tracking Metrics
Impression/ Click/ Video Metrics (Start, Quartiles, Complete)
Cost Model
CPM