Masthead Sticky (Mobile)
The Masthead ad format which sticks to the top browser if user scrolls down the webpage for 6 seconds ensuring user attention with no loss of user experience. A great enhancement comparing with Youtube masthead.
HIGHLIGHTS
- Support 6-second sticky option where publishers allow.
- Support Carousel/Collection capability.
- Support mobile interaction based on device movement capability
- Maximize user reach with huge inventory from all local publishers
- Best fit for branding or product launching
SPECIFICATION
Name
Masthead Sticky (Mobile)
Format
JPG, PNG, GIF, HTML5, MP4
Aspect Ratio
16:9
Resolution Banner Standard
640x320
Resolution Banner Small
640x160
Video Length
6s, 15s, 30s
Video_Size
≤ 3Mb/ 15s, ≤ 6Mb/ 30s
Banner Size
≤ 200KB
Sound
Sound off by default
Tracking Metrics
Impression/ Click/ Video Metrics if applicable
Cost Model
CPM