Balloon Video Expandable
An engagement ad format, appears as popup in the bottom-right corner of the desktop screen. Video (iTVC) is auto-played with sound off and expanded to bigger size 500x300 pixels or even 800x500 pixels. Sound enabled when user clicks on sound icon. Shrink down to 260x30 after 15s or user clicks to minimize button.
HIGHLIGHTS
- Always visible.
- Video is auto-played with sound off by default.
- Increase user engagement
SPECIFICATION
Name
Balloon Video Expandable
Format
JPG, PNG, GIF, HTML5, MP4
Aspect Ratio
16:9
Resolution Banner Standard
300x250
Resolution Banner Expand
500x300
Resolution Banner Small
260x30
Video Length
15s, 30s
Video_Size
≤ 3Mb/ 15s, ≤ 6Mb/ 30s
Banner Size
≤ 200KB
Sound
Sound off by default
Tracking Metrics
Impression/ Click/ Video Metrics / Engagement
Cost Model
CPM